Japanese women have embraced the art of beauty as a centuries-old tradition. Japanese skincare rituals are passed down from mother to daughter, generation to generation. Despite changes in fashion and trends, the central truth at the heart of Japanese skincare always remains: deep moisturization is the secret to beautiful skin.
Beauty and health have long been interwined in Japanese skincare routines. Japanese women are taught that the ideal complexion enhances a woman’s natural beauty—the luminous glow within. Healthy-looking skin is a sign of confidence, made possible by a skincare regimen that leaves the face deeply, beautifully steeped in moisture.
Skincare from Japan is rooted in step-by-step rituals first established by the country’s beauty icons, the Geishas. Known for their flawless skin, Geishas had to take special care to cleanse and revive their faces from layers of traditional white makeup. So they created their own skincare ritual—double-cleansing— first to deeply clean and second to remove remaining impurities and refresh the skin. Building on the two-step cleansing ritual, Japanese women in the late 19th century began double-moisturizing, first with “beauty waters” to renew and prepare skin to absorb moisture and second with a deeply hydrating moisturizer.
Step 1: Pre-cleanse. Apply a grape-sized amount of mild and silky, oil-based Curél Makeup Cleansing Gel to dry skin. Gently massage to lift impurities from your pores to the surface. Rinse thoroughly.
Step 2: Cleanse. Pump two dollops of Curél Foaming Facial Wash into the palm of your hand. Gently massage to envelop impurities with lather and wash them away, without stripping your skin of natural hydration. Rinse thoroughly and pat dry.
Step 3: Pre-moisturize. Dispense 4-5 pumps of Curél Moisture Facial Lotion and smooth over your face and neck. This soothing moisturizer instantly hydrates to help calm dry, sensitive skin, relieve tightness and prepare your skin to lock in deep moisture.
Step 4: Moisturize. Once skin is ready to absorb maximum hydration, choose between Curél Milk or Curél Cream. Evenly apply the moisturizer across your face and neck. The ceramide-rich formula will work with your skin to lock in hydration and help repair your skin’s natural protective barrier.
Get to know more about ceramides this deeply-hydrating Japanese skincare routine created by the experts who made Curél skincare the no. 1 in Japan for dry, sensitive skin.