New! Curél Dry Skin Therapy Hydra Silk Moisturizers  


When your skin is dry, not only does your skin feel irritated and uncomfortable, but the experience can be mentally exhausting as well. The
symptoms can distract you from fully engaging in your life and make you feel embarrassed; Instead of being present, your mind can drift to the discomfort or scaly appearance of your skin. The lotion aisle in almost every mass retailer is full of seemingly endless possibilities for how to care for dry skin. So why are so many people continuing to suffer with dry skin and its related symptoms?

We have noticed a pattern among lotion users. They start using lotion when their skin is already very dry, and they stop using moisturizers quickly after the worst symptoms of dry skin have lessened. This results in the dry skin symptoms inevitably returning. People go around this cycle of
dry skin seemingly endlessly. At Curél we know using a moisturizer daily is crucial to getting and maintaining healthy-looking and feeling skin, so this left us asking ourselves a critical question: If lotions work to eliminate dry skin, why do people stop using them? 


What we found is that people, generally, don’t enjoy using lotion. They find them to be greasy, heavy, sticky, and they don’t provide hydration that lasts long enough. People are using lotion because they have to, not because they want to. 




Upon learning this, it became quite clear that the only way we could possibly fulfill our brand mission to “End Dry Skin” would be to create products that people not only can use every day, but actually enjoy using every day. Of course, this has to be done without sacrificing the exceptional efficacy that Curél is known for. 

Introducing, Curél Dry Skin Therapy Hydra Silk Moisturizers! 

Introducing Curél® Dry Skin Therapy Hydra Silk Moisturizers. These luxurious moisturizers deliver all the dry skin healing power, hydration,
and ceramides you’ve come to expect from Curél, in elegant products that you will love to use every day.  

While most lotions may leave you feeling weighed down and greasy because they use heavy resins and oils as the base, Curél Dry Skin Therapy
was inspired by premium facial Moisturizers. Curél uses pure water as the base, and helps to deliver a product experience that is simply divine. The moisturizers include aloe water and glide effortlessly into the deepest layers of the skin’s surface to provide hydration and ceramides to the source of dry skin. They absorb quickly and are inspired by premium face care moisturizers leaving the skin feeling exceptionally soft, smooth, and silky with a velvety finish. The formulas also feature skin-binding moisturizers which help the products adhere to the skin and deliver hydration for 24 hours. Curél Dry Skin Therapy Itch Defense Hydra Silk Moisturizer, In addition to the above ingredients, also features Oatmeal Extract and Vitamin E and helps soothe and nourish dry, itchy skin.

With two variants available, Curél has a formula to meet your needs. Use Dry Skin Therapy Hydra Silk Moisturizer, with soothing Aloe Water, daily to relieve dry or very dry skin. Use Dry Skin Therapy Itch Defense Hydra Silk Moisturizer, with Vitamin E and Oatmeal Extract, daily to soothe
and calm dry, itchy skin.

While no moisturizer is perfect for everyone, we believe Curél Dry Skin Therapy Hydra Silk Moisturizers are about as close as they come. You can find it now at most national retailers or on Amazon.com. Try it today and experience the End of Dry Skin!

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