When your skin is dry, not only does your skin feel irritated and uncomfortable, but the experience can be mentally exhausting as well. The
What we found is that people, generally, don’t enjoy using lotion. They find them to be greasy, heavy, sticky, and they don’t provide hydration that lasts long enough. People are using lotion because they have to, not because they want to.
Ouch!
Upon learning this, it became quite clear that the only way we could possibly fulfill our brand mission to “End Dry Skin” would be to create products that people not only can use every day, but actually enjoy using every day. Of course, this has to be done without sacrificing the exceptional efficacy that Curél is known for.
symptoms can distract you from fully engaging in your life and make you feel embarrassed; Instead of being present, your mind can drift to the discomfort or scaly appearance of your skin. The lotion aisle in almost every mass retailer is full of seemingly endless possibilities for how to care for dry skin. So why are so many people continuing to suffer with dry skin and its related symptoms?
We have noticed a pattern among lotion users. They start using lotion when their skin is already very dry, and they stop using moisturizers quickly after the worst symptoms of dry skin have lessened. This results in the dry skin symptoms inevitably returning. People go around this cycle of
dry skin seemingly endlessly. At Curél we know using a moisturizer daily is crucial to getting and maintaining healthy-looking and feeling skin, so this left us asking ourselves a critical question: If lotions work to eliminate dry skin, why do people stop using them?